S.M.A.R.T. Co-op
School Market Alliance for Retail Trade


"United We are Stand, Divided We Fall"


Rule Number One:
The Co-op must make sense to both dealers and manufacturers.


♦  BUSINESS IS A FUNNY THING
Most believe that only the largest customers deserve the best terms, the best pricing and more. That certainly seems very reasonable on the surface. The largest buyers have the ability to impact your business immediately. However, in the days of this dreadful economy, it is probably a very good idea to "think outside the box."

Collectively, small companies have the greatest potential for growth for a vendor. Even the government recognizes that small businesses create the most jobs. Like ants in an anthill, collectively small business produces a lot of business. While large companies clearly bring significant sales, it is essential for all vendors to recognize the huge role that retail teacher stores bring to the future of the industry.
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Retail teacher stores are the little acorns that become the trees. It is much easier for a company to increase a small amount of sales than to increase a large amount. Multiply that many times over and you can see that small companies offer an unlimited potential for growth. Large companies cannot match that potential. These small teacher stores are scattered in towns all over the country, providing face-to-face services that large companies simply cannot. Small teacher stores go after business that larger companies often ignore. They find ways to create NEW business through workshops, marketing to parents, and more.

The Co-op will help bring stability back to the school supply industry. Common sense tells you that financially stable dealers will make manufacturers stronger. Everyone knows that businesses have been failing at an alarming rate. It's pretty scary. The industry will suffer if things continue like they are now.

          Something has to change... The Time is Now.


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